0 important things to write ad killer

create a compelling, “must get more information” headline first

stay away from using CAPS or BOLD CAPS

write your copy in an enticing fashion

write your copy so each point flows smoothly to the next

save all the good sales letters you come across and thow away those that scream hype.

Once you have sales, request testimonial. place them into your copy

this is extremely important. Your copy must be free of errors

writing effective copy doesn’t happen the first time you attempt to write it

keep your sentences and paragraphs as short as possible

never get caught up writing about the features of your offer

when you’re writing, include the words “you” and “your” as often as you can

always give your contact information

add free bonuses

remove skepticism

establish a control

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